AMV Live were looking to create an eye-catching laser light spectacle on the London skyline for client, Samsung. The event involved projecting 16 lasers from beside Tower Bridge, across the Thames and up to the 42nd floor of the Leadenhall Building where motorised mirrors reflected the colour back down the beam, creating soft light.
The event was to support the launch of the Samsung Galaxy S9 and S9+ smartphones and promote the Galaxy’s low-light photography features. The aesthetic nature of the display created the perfect photo opportunity!
We were asked to brand the structure that would house the lasers, programming area and supporting equipment, so every detail of the display had a great impact on the public.
The event was covered by national and local PR and also across social media channels with over 22 million impressions.
Talisa Adcock, Producer at AMV Live said ‘SMP are a preferred supplier for AMV Live due to their excellent capabilities in large print formats and the quality of their work and installation. No job is too big for them and they are a great bunch of talented people to work with and get the job done!’