We approached Eurostar offering services for a custom build exhibition stand for the Business Travel Show in London 2016.
With a stand space of 20sqm, Eurostar wanted to launch their new fleet of trains to the premium travel market and enhance their brand as a competitor to airline travel to European capitals.
The stand needed to remain within brand guidelines whilst also communicating the comfort, style and speed of Eurostar luxury travel.
We created a strong corporate identity integrated within the custom build stand.This featured simple, yet clear marketing messages through the use of large format 3D lettering and vinyl cut graphics.
The stand was designed into key areas to simulate the experience of luxury travel such as: premium seating alongside an AV screen to give the illusion of speed and the cabins sleek champagne bar. The stand also featured a bespoke display case with a model of the new Eurostar fleet trains.
The stand also featured a handy storage area with lockable door.
The marketing team at Eurostar was extremely pleased with the success of the show, with the stand generating interest from a number of major corporate associations who then committed to bespoke Eurostar travel packages after experiencing just a small taste of Eurostar luxury travel.