Paddy Power approached us looking to create some theatre around their stores for the 2017 Grand National; a huge annual betting event with an estimated 1⁄4 of the UK population chancing their luck and placing a bet. This popular event takes place over 3 days and is attended by over 150,000 racegoers and watched live on television and online by millions.
WHSmith wanted to give the airside stores a new, more modern look and feel and make it more appealing to the public. This was a bespoke, completely fresh layout.
Being a new store format for airside stores, it was vital that all parts of the project were managed with military precision, whilst needing to provide the highest quality of print and customer service but mindful of budget constraints.
Ahead of the Pride festival, H&M were looking to create some theatre around their Brighton high-street store.
Looking to create a ‘theatrical tool-themed centre piece’ for their Christmas display, B&Q approached us with a visual concept of a large, impactful gift box that had been mocked together by their studio department.