SMP Group blog

Exploring SMP POPAI award nomination - M&S Chelsea Flower Show

Posted by Sarah Davis on Jun 10, 2019 2:59:00 PM

See what's behind POPAI award nomination - M&S Chelsea Flower Show.....

Marks and Spencer approached us looking to create a themed window display and supporting instore visual merchandising for the Chelsea Flower Show.

The theme of the display was based around the old Covent Garden flower market and featured an old flower barrow as the centrepiece in its design.

 

Our digital designers and CAD teams set to work developing ideas from the clients’ initial brief and produced a range of clever and innovative prototypes. An unprinted, white model of the barrow was taken to the M&S mock shop where it could be tested in a store environment. Following this, a few final adjustments were made to the design before heading into full production.

To create the flowers, artwork was enhanced to generate a realistic look and feel and cutter files were tweaked so that they could be freestanding, without any fixings on the face.

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Topics: Retail, Experience

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