SMP Group blog

GIANT book for Penguin book launch

Posted by Sarah Davis on Jun 21, 2019 12:11:36 PM

Penguin was looking to create some theatre at a book launch event to be held Waterstones flagship store in Tottenham Court Road, for new release ‘Free to be me’, a LGBTQ+ wellbeing journal by Dom & Ink.

Working with our CAD team, we developed a GIANT freestanding book that mirrored the design of the actual paperback. Our client loved this idea! Not only would it create a fantastic feature at the event, but it would also create the perfect backdrop opportunity for photographs. 

The GIANT book was a real hit at the event and saw people queuing to take photos and selfies to upload onto their social media channels.

Post event, as well as making appearances at UK Pride Festivals, the GIANT book takes pride of place in the Penguin head office.

“Just wanted to say a BIG THANK YOU again for the amazing giant book and the incredible outdoor advertising. It’s been fab working with you both on my favourite book of the year!” - Penguin Random House

“Just a note to say such a massive thank you for organising the giant book for the event this evening, it went down an absolute STORM, people were in awe of it and taking so many photos!” - Strategy Director, Talon Outdoor




Topics: Experience, Out of home

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