SMP Group blog

Halloween 2018 Retail Campaigns

Posted by Sarah Davis on Nov 9, 2018 9:56:42 AM


Looking around the high-street in October, it was clear to see that some retailers were going bigger and better for their Halloween campaigns than ever before.


UK retail spend on this spooky occasion has increased year on year since 2013, so what were retailers up to, to make sure they had a vampire bite of the pumpkin pie? Or was it just a bunch of hocus pocus.


From spooky visual merchandising and ghouling point of sale displays, there was certainly no getting away from the commercialisation of Halloween this year. But who did it best?


SMP GRoup Halloween 2018 retail review

Topics: Retail

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