SMP Group blog

Halloween 2018 Retail Campaigns

Posted by Sarah Davis on Nov 9, 2018 9:56:42 AM

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Looking around the high-street in October, it was clear to see that some retailers were going bigger and better for their Halloween campaigns than ever before.

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UK retail spend on this spooky occasion has increased year on year since 2013, so what were retailers up to, to make sure they had a vampire bite of the pumpkin pie? Or was it just a bunch of hocus pocus.

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From spooky visual merchandising and ghouling point of sale displays, there was certainly no getting away from the commercialisation of Halloween this year. But who did it best?

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SMP GRoup Halloween 2018 retail review

Topics: Retail

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