“Mother’s Day” in the UK generates seasonal retail sales of £1.4 billion (figures from 2017), as consumers seize the chance to show their affection with cards, flowers, gifts and services.
The battle to carve a generous share of this often centres around retail point of sale (POS) and in-store promotions in the run-up to the day.
In today’s modern world, it’s all about saying a massive thank you, which leaves plenty of room for creativity in signage and retail displays.
So how do retailers make sure their stand out, and they have the “mother of all” sale's boost? Some achieve that better than others.
We paid supermarkets and the high-street a visit to find out.