SMP Group blog

GIANT book for Penguin book launch

Posted by Sarah Davis on Jun 21, 2019 12:11:36 PM

Penguin was looking to create some theatre at a book launch event to be held Waterstones flagship store in Tottenham Court Road, for new release ‘Free to be me’, a LGBTQ+ wellbeing journal by Dom & Ink.

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Topics: Experience, Out of home

Exploring SMP POPAI award nomination - M&S Chelsea Flower Show

Posted by Sarah Davis on Jun 10, 2019 2:59:00 PM

See what's behind POPAI award nomination - M&S Chelsea Flower Show.....

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Topics: Retail, Experience

Mothercare - Improving the instore CX with POS

Posted by Sarah Davis on Jun 10, 2019 2:32:08 PM

Looking to enhance the shopper experience in store, Mothercare asked for our help to revamp their suite of instore POS.

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Topics: Retail, Experience

Waitrose launch 'Unpacked' in Oxford store

Posted by Sarah Davis on Jun 10, 2019 12:27:18 PM

Waitrose are running a new test which looks to work with customers to reduce packaging waste. 

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Topics: Retail, Experience

How to Successfully Incorporate Social Media Into Your Exhibition Stand

Posted by Saskia Marsh on Feb 21, 2019 2:11:58 PM

Maximising engagement with social media is a new clever way to increase footfall onto an exhibition stand!

Here's how we helped Reed Exhibitions and ENIT Italian Tourist Board to utilise the power of social media and not only engage with passers by at Waterloo station but also to wider audiences online. 

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Topics: Experience, Out of home, Exhibitions

Top 10 Tips for a Successful Exhibition

Posted by Sarah Davis on Jan 31, 2018 9:55:05 AM

Trade shows and exhibitions are an effective form of live marketing for any brand or organisation keen to generate awareness about their services. They are a great opportunity to target new business prospects, network with others and learn about new developments in an industry.

Any business that has booked exhibition space at an upcoming show will be looking to get a return in their investment and will want to take full advantage of their presence there.

This requires serious planning and there are many things to consider before, during and after an exhibition show.

Here are 10 top tips for any exhibitors who have just booked their space and planning to make their mark at a show.

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Topics: Experience

3 Reasons Why Modular Build is Perfect for the Recurring Exhibitor

Posted by Sarah Davis on Jan 30, 2018 10:59:53 AM

Exhibiting at multiple exhibitions throughout the year? Then modular exhibition stand build could be the perfect fit to create your next exhibition stand display!

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Topics: Experience

5 Reasons why you should consider Tension Fabric Systems

Posted by Sarah Davis on Jan 29, 2018 4:16:21 PM

Fabric graphics not only look great on an exhibition stand display, but they also bring along a long list of benefits… 

We’ve rounded up the Top 5 reasons why you should be using fabric graphics for your next exhibition stand or display.

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Topics: Experience

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