Trade shows and exhibitions are an effective form of live marketing for any brand or organisation keen to generate awareness about their services. They are a great opportunity to target new business prospects, network with others and learn about new developments in an industry.
Any business that has booked exhibition space at an upcoming show will be looking to get a return in their investment and will want to take full advantage of their presence there.
This requires serious planning and there are many things to consider before, during and after an exhibition show.
Here are 10 top tips for any exhibitors who have just booked their space and planning to make their mark at a show.